People working with Yoast

Why is SEO important. Yoast helps.

SEO means Search engine optimization and it is the key to ranking websites into Google’s list. When it comes to SEO, there’s you, the search engine, and the searcher. Yoast is a free tool, which makes your life much easier if you work with SEO. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase «vegan lasagna». SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

Yoast SEO at first look

After the installation of Yoast SEO the process should be strict, so you can achieve 100% results.

Focus keyphrase

The main phrase used in your website. The Focus keyphrase is the SEO key to higher ranking. It is used in almost all of the parts in your article. Such as keyphrase is paragraph, keyphrase in subheading and mostly common keyphrase in pictures.

SEO Title

Post SEO Title. The SEO title is the part that will be shown when a user searches for an article. SEO title is your article title. When a users hits a search, he will see your SEO title (site title). Always make the SEO title the same as keyphrase. Updating the SEO title should be done to maximum. Meaning that you should achieve green score on the line that has an orange color now. It means that what you have written untill now is not enough. Updating the SEO title is through the site title. When you add a site title it updates the SEO title too. As mentioned before use the keyphrase as site title, slug and include it in description.

Slug

There isn’t much to say about the slug.It updates along with your post title once you have done it. I always use the focus keyphrase as slug, to avoid any errors or problem, that could harm my SEO.

Meta Description

The meta description is describing what this article is for. Always try to use the maximum keywords from the keyphrase. For example if the keyphrase is: “Rare history coins revealed to the community”. Your description should use the full keyphrase and most of the words. Always try to go for the green and never more or less.

Read more: “SEO – why it can be important for your business

Outbound links

These are links that lead to other websites. For example you can add such a link in your text by simply marking a text and clicking the chain which says insert / edit link or just do a combo by clicking Ctrl+K and insert a link from another website. It is best if you include a link from a website that is a friend and has related content or somebody that you are promoting.

Google search - Yoast plugin

Internal links

Internal links are the ones that send somebody to another post / product / article etc, but to your website. This time you don’t have to send somebody to another website. Simply use a related link to put on your text (as mentioned before). For example you can add such a link in your text by simply marking a text and clicking the chain which says insert / edit link or just do a combo by clicking Ctrl+K and insert a link), but this time link something from your website.

Keyphrase in introduction

When you create a new post just start it with a title. Use the one that you wrote in the  focus keyphrase.

Text length

Always write a long text. It doesn’t matter if you are selling something or promoting. You always have to write something big, but it has to make sense too. The easiest way is to describe. For example you are selling buildings. Write a big article about what does the building have, when is it created, how much is the price and some information about the year that this building was built. The minimum words are 300 (as mentioned). If you can go for more, it would be awesome.

Note: Always include the focus keyphrase in the text, if it is too big. Yoast SEO will always say how many times did you include the focus keyphrase and how many time you should put it more.

Article by : CrowVision – WordPress for Newbies and Non Techies