Local SEO

Local SEO: What It Is and Its Importance to Businesses

It is increasingly common for people to search for products or services using search engines like Google. With that in mind, many companies have sought to position themselves so that their websites are located and are in the top positions. One of the alternatives to help companies get exposure online is through SEO (Search Engine Optimization), which consists of optimizing the pages of a website to achieve good organic positioning in search engines (Google, Yahoo!, Bing, etc.). However, in some cases, there is a need for local SEO, as geolocation will be essential for the company’s survival. This usually happens with companies that depend on physical establishments, such as restaurants, stores, dental offices, and pet stores.

But what is local SEO?

Local SEO is a set of techniques used to improve the positioning of a website or blog and their respective pages on search engines, such as Google, Yahoo, and Bing. Among these techniques are the search and selection of keywords to pages, optimization of texts and images, improved loading site, internal linking, and link building.

Have you ever thought about having your business located by a person who searched your city?

You will be able to attract more audiences, generate new sales, and have a more relevant online presence. With that in mind, let’s dive into the best strategies for local SEO.

1. Optimize your website

To start, I recommend that you use a reliable Website Analysis tool, which will help you check your website and SEO performance. Thinking about local positioning, then you should consider doing the following:

  • Create a contact page with your business address and phone number. Include all contact details if you have more than one establishment.
  • Make it possible for mobile devices to click on the number to place a direct call.
  • Add a map with your location.
  • Add testimonials, as they convey social relevance and more credibility.

2. Produce local content

Building authority is critical to any business.

Create a blog and develop local content that helps people. Do not talk about your product or service, but about subjects that are relevant to your persona, that meet people’s needs.

Important tips:

  • Include in your blog posts the name of your city and neighbors.
  • Include local news and events, bringing useful information to your audience.
  • Sponsor local events, teams, or organizations and write about them.
  • Interview or invite local experts to write on your blog.

Be original and produce relevant and new content. Do not copy publications in full from other sites, as this may compromise your SEO due to duplicate content.

3. Get reviews for local SEO performance

Who has never read a company review before buying a product or hiring a service over the internet? It is common for people to read the reviews and analyze the ratings, being a decisive factor in their purchases.

If your rating on any website is less than four stars (it usually ranges from 1 to 5 stars), it is worth paying attention. Bad ratings drive consumers away. And the lack of ratings may not convey credibility to your brand. A study by Harvard Business School points out that your business reviews can increase your revenue by up to 10%.

4. Partner with local blogs

There are likely several relevant blogs in your region that have something to do with your business. Receiving links from these blogs can help boost your local SEO. Look for partnerships and use this traffic channel to increase the volume of visits to your website. Receiving links from other sites is one of the essential factors in organic ranking.

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Local SEO – Conclusion

For you who have a business that depends on direct sales in your establishment, local SEO is essential to reach new local users, making your company more competitive.